Helping founders of curated retail concepts make better decisions and grow faster.
Hello, my name is
Jakub Veselsky
I have nearly 20 years of experience creating and leading retail projects. I’ve gone through building businesses from scratch, rapid growth phases, and also challenging periods where it was necessary to turn over every stone, find savings, and fight to keep the business alive.
It was in those moments that I fully realized how much potential we had left untapped during times of “prosperity.” And from conversations with other founders, I discovered that this isn’t an exception—it’s actually a very common pattern.
That’s why I founded hoWrizon. Its goal is to help founders reach their business potential faster—by avoiding unnecessary mistakes and getting access to key information earlier.
I love independent retail and want to see more of it.
Most of these projects are driven by talent and passion, which can carry them forward for a long time. At the same time, many important things tend to be postponed—or not addressed at all.
Until companies reach a size where they have in-house experts across all key areas, they remain weak in many of them.
My goal is to help close these gaps—so the business can develop properly on all fronts and reach its full potential faster.
I’m not a consultant who delivers recommendations and disappears.
I work more as a guide—helping you define your next horizon, understand what it takes to get there, and supporting you in actually moving things forward at key moments.
I’m not an expert in everything either, but I’m surrounded by a network of specialists (e.g. real estate, legal, e-commerce development, etc.) who we bring in as needed.
Sometimes it’s about quickly realigning direction, other times about gaining a deeper understanding of reality.
And when it makes sense to go further, we work together to ensure that real change happens—and gradually continues to work even without me.
Services
For projects before launch ..
Launch.Navigation
I help you take a realistic look at your idea before you invest more time and money.
We work together on the concept, economics, product, and execution.
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(from idea to a realistic project)
A collaboration designed for projects before launch or in early stages.
I help you look at your idea realistically before you invest more time and money. Together, we work on concept, economics, product, and execution strategy.
The goal is to remove the “rose-colored glasses”, uncover weak spots, and build the project on solid foundations.
It’s always better to adjust direction early than to fix it later.
Pre/Launch is the phase where the most expensive mistakes are made. Decisions made at this stage often create long-term consequences that only become visible later — when they are much harder and more expensive to correct.
Price:
based on scope and level of involvement
For existing projects ..
Quick.Scan
A short external review of your project that helps you understand where you currently stand and which directions make the most sense.
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(quick orientation and direction alignment)
We go through the key areas of your business together and identify opportunities as well as blind spots that often go unnoticed.
This is not a deep analysis, but a quick compass — a first outside perspective on what’s visible and where it makes sense to look next.
How it works:
Quick Scan takes place in one session, with a short preparation on my side:
- we go through your business and current situation
- we focus on areas with the highest potential
- I look at your project from the outside and provide an independent perspective
- after the session, I summarize key insights and recommendationsWhat you’ll gain:
- clarity on where the biggest untapped potential likely is
- awareness of what might be overlooked but has significant impact
- a clear sense of what to focus on next
Often, these are things that are hard to see from the inside — but obvious from the outside.
A small step that often changes how you see your entire business.
Price:
from €600
Makes sense if:
- you feel your business has more potential than you’re currently using
- you’re facing a decision about what to focus on next
- you want an independent external perspective
Doesn’t make sense if:
- you’re looking for a detailed, data-driven analysis
- you expect a step-by-step execution plan
Deep.Search
A detailed analysis of how your business actually works — going beyond surface-level impressions and based on real data.
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Designed for founders who already have a running business and feel there is more potential than they are currently capturing.
I speak with key people, look at your numbers, and observe how things function in practice. The goal is to understand what is really happening — where value is created, where it’s lost, and what’s holding back further growth.
The outcome is a clear and realistic picture of your situation, where the main potential lies, and what priorities make sense moving forward.
This is the point where we move from “we think” to “we know”.
Decisions made at this stage often cost significantly more than the analysis itself — the difference is just not visible yet.
How it works:
Deep Search typically unfolds over 2–4 weeks:
- understanding context and key questions
- team interviews and working with data
- observing real operations
- synthesis and prioritizationWhat you’ll gain:
- clarity on where you’re currently losing the most value
- understanding of what has the biggest impact on growth
- identification of your next 2–3 key horizons to focus on
Price:
typically €3,000 – €5,000
Guided.Execution
A follow-up collaboration based on the Deep Search, where we turn insights into actual changes.
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(from direction to real progress)
This is not just about recommendations — it’s about making things happen.
I help you make key decisions, stay focused, and in moments where things tend to get stuck, I help move them forward — whether by setting up initial steps or connecting the right people.
At the same time, I don’t take over your business. The goal is for changes to gradually work within your team without me.
I show you the doors and explain what’s behind them — but you have to walk through them.
Price:
based on scope and level of involvement
For all ..
Expert.Session
A focused consultation on a pre-agreed topic.
Ideal for decisions, validation, or a second opinion (pricing, assortment, hiring, cashflow, store experience, negotiations).
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(focused 1:1, hourly)
You bring the question — I bring experience and a clear outside perspective.
What you’ll gain:
- clear input on a specific topic
- faster decisions and next stepsPrice:
€300 / hour
Not sure where to start?
We can begin with a short conversation.
A free 20-minute session where we look at your situation, exchange perspectives, and see whether working together makes sense.
No commitments.
A simple way to get started.
Knowledge baseHow to Increase Retail Store Performance: A Complete Guide
In this article, you’ll find my framework of 13 areas that determine the success of your store.